THE PEN WAREHOUSE-MERCHANDISE WORLD 2020
Bespoke Exhibition Stand
The Brief
To design, build and install an exceptional exhibition stand with a footprint of 10m x 10m.
Our client asked for separate areas to clearly display the different elements of the brand, creating a customer journey that led visitors from one area to the next in a cohesive way, finishing at a comfortable but stylish business seating area.
How we did it?
To draw attention and footfall to the stand, we first created a raised floor with LED lit perimeter. We then added a series of bespoke display cabinets to showcase the products on offer, before adding a purpose built central structure, designed and manufactured in-house. This was constructed with modular walls and used to create a back of house office and storage area along with a meeting pod for one of the stand’s sections.
At the centre of the stand, a four-legged construction was installed to amplify the separate areas and to allow for further branding opportunities.
The end result was an innovative, impossible to ignore exhibit with potential to reconfigure for future events in order to renew its ‘wow factor.’
